Startup Meditations

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#18 — Value props are simple
Listen now (4 min) | Founders have a tendency to overcomplicate value propositions, but they're really just expressions of four simple questions: who…
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JDM
#17 — Product doesn’t matter
Listen now (3 min) | At least not as much as you think it does. In the early stages, a product is a tool you use to get signals from customers, and what…
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#16 — The Value of Customer Personas
Listen now (5 min) | Having a deep understanding of your customer is the basis of any successful startup. Yet most founders have a shallow understanding…
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JDM
#15 — The Mom Test
Listen now (3 min) | People lie right to your face because they think they're being kind. So how does a startup founder get accurate information from…
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JDM
#14 — Why design thinking?
Listen now (4 min) | Business has been around...forever. And yet design thinking is seemingly suddenly crucial for success in business. Why are startups…
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JDM
#13 — Growth Hacking
Listen now (4 min) | Growth hacking isn't magic. It isn't luck. It's a methodical, three-step process you can follow today to find the quickest path to…
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#12 — Grit is Overrated
Listen now (2 min) | They say pain is temporary & quitting lasts forever. But pain is only temporary if there’s a there there. Grit isn’t the hard part…
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#11 — Wicked Problems
Listen now (3 min) | Design thinking about solving wicked problems using the tools and mindset of creative design. And the ultimate wicked problem? It's…
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Startup Meditations #10 — Validation is Everything
Listen now (2 min) | At its core, the work of the startup is just the cyclical process of validation. If you can’t articulate your current cycle, you’re…
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JDM
Startup Meditations #9 — The Ikea Effect
Listen now (2 min) | We tend to value more what we create ourselves than what we acquire — even when it comes to ideas. The solution is the startup…
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JDM
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#8 — The Flow Razor
Listen now (3 min) | For a startup founder, the most important task at any moment is the one that will have the greatest immediate impact on the flow of…
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JDM
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#7 — Aimlessness
Listen now (5 min) | The number one killer of startups is aimlessness. It’s not team dynamics, competition, market timing, or fundraising strategy…
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JDM
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