Apr 17 • 5M

#16 — The Value of Customer Personas

Having a deep understanding of your customer is the basis of any successful startup. Yet most founders have a shallow understanding — at best. Here's an alternative.

 
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JDM
A short, daily podcast that contains one snippet of startup wisdom for you to ponder upon.
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Having a deep understanding of your customer is the basis of any successful startup. Yet most founders have a shallow understanding — at best.

Here's why you should create customer personas, how to go about the process, and what you can do with them.

All in less than 5 minutes.

As promised, here’s my full YouTube video on customer personas:

And here is the free template.

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